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The Oktoberfest Blumenau is the biggest German festival in Latin America and the second biggest Oktoberfest in the world, second only to Munich's Oktoberfest in Germany. With a strong German culture and customs, the Blumenau Oktoberfest receives around 500,000 tourists every year, consolidating the festival as one of the biggest festivals in Brazil.
Colors
The blue and yellow colors are present in German culture, mainly at Munich's Oktoberfest. Therefore, these colors were chosen to represent the 2021 campaign.
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